SAI SUBRAMANIAM

SEO Specialist, Content & Performance Marketer

Experience

Digital World is filled with endless opportunities and I cant wait to explore them all

PERFORMANCE MARKETING

Handled upto a budget of 500K euros monthly.

My expertise spans paid social (Meta, TikTok, Linkedin, Reddit), search engine marketing (Google Ads), influencer marketing, and budget optimization. Improved ROI & CTR in every company I worked with

SEO & CONTENT STRATEGY

With VakilSearch, I increased declining treaffic from 400K to 700K monthly

With JustWatch, I improved the site traffic from 25 million to 50 million monthly

With Galvanize, I increase the traffic from 4K to 30K monthly

LINK BUILDING

At JustWatch, I lead the widget team and acquired over 200 partners for over 2 Million links. With VakilSearch, ReelGood and Gavvanize I led the Backlink team to acquire numerous high quality Backlinks

E-COMMERCE

I started my digital Marketing career when I started by own ecommerce site where I did dropshipping (POD Tshirts). Worked with Souled Store & improved traffic from 400K-800K monthly

SOCIAL MEDIA MARKETING

I have worked with numerous companies in social media marketing managing their social media presence & improve brand awaeness. I own multiple YT channels with over 1000 subscribers

LEADERSHIP EXPERIENCE

Been in leadership roles for the last 4 years. With VakilSearch I led upto a team of 20 SEOs & content managers. I believe my mindset and style works well with people and I love nurturing a team to help people be their best selves, personally & professionally.

Get to know me

Personal Brands & Websites

STUDENT APPAREL - POD DROPSHIPPING SITE

Website Development: I built the e-commerce site with WordPress and Woocommerce and integrated all the products and payment gateways required for e-commerce operation and management
Product Management: Overseeing and expanding the product catalog, managing inventory levels, and ensuring the product listings are appealing and accurate.
Performance Marketing & Conversion Strategies: Managing SEO and PPC campaigns, email marketing, social media marketing, and other digital marketing initiatives to enhance online visibility and customer engagement.
Project Management: Overseeing various projects related to e-commerce, such as website redesigns, new feature implementations, or marketing campaigns.
Budget and Financial Management: Managing the budget for e-commerce activities and making decisions about investments in technology, marketing, and product development.

THE DIGITAL HOPE - LIFESTYLE & MARKETING BRAND

Website Development: Successfully built and launched a WordPress website, creating a dynamic platform for content on Digital Marketing, Personal Development, Mental Health and Travel.

Technical SEO: Managed complete site migration on my own; optimized sitemaps, robots.txt, site speed, and core web vitals; monitored Google Search Console for performance improvements.

On-Site SEO: Executed comprehensive keyword research and optimization; developed engaging, SEO-friendly content; enhanced on-site elements including HTML, image optimization, site structure, metadata, and internal linking.

Off-Site SEO: Drove link-building efforts through guest posting, email campaigns, content republishing, and utilized directories, bookmarking sites, and forums.

Product Development: Created an SEO Content Writing course; established a niche e-commerce section for custom-designed T-shirts.

AI Driven Content: I’m actively using and experimenting with AI driven content (Partial) to scale up and improve the quality and depth of content created.

PERSPECTIVE TV YT CHANNEL

My Youtube Channel with over 1000 subscribers. I have multiple Youtube Channels actually around Mental Health, Marketing & Travel

I have around 32 certifications across different fields in Digital Marketing

SEO Specialization, Content and Social Media Marketing Specializations in Coursera, Linkedin and Hubspot

Check them out

Work Experience - SEO

SEO HIGHLIGHTS

ON SITE & Content Highlights

SEO and Content Marketing Strategy: Leading the SEO team at VakilSearch, a site with over a million organic traffic per month and over 10K blogs, 100+ services and over 500K webpages. I led a team of 20, with Senior & Junior SEOs, Content Manager and writers. I mentored & led the content team to improve quality and drove the content expansion and updation efforts to improve topical authority and drive value to customers at every stage of the funnel. I joined when the traffic was declining & improved it from 400K to over 700K in a span of 6 months.

When I was leading the SEO content team of an Ed.Tech Company in India where we worked together and increased the SEO organic traffic of the company from 4000/month to over 28,000/month with very limited resources & budgets. This is a 700% increase in traffic in a matter of a couple of years along with improvements in Google Discovery & News traffic This was done using targeted content marketing strategy & building topical Authority.

At JustWatch, I led various editorial projects like Listicles and Google News where we created competitive content & gained international organic traffic from multiple countries.

Experience with Google News: With JustWatch, I was part of the team responsible for building a strategy for the Google News Project. I strategized the project & determined the types of content for effective reach, frequency of posting & ways to provide original insights to build topical authority.

OFF Page SEO

Widget campaigns: At JustWatch, as a team we improved the website traffic from 25 million users per month to over 50 million users per month. I led the widget team where we partnered with sites who wished to use our widget and get links from them. So far, I have acquired over 200 partners and over 2 Million links in the past one year.

Broken Link building campaigns: I lead the broken link building campaigns in JustWatch where we targeted sites linking to broken URLs on streaming platforms for which we had the right replacement URLs. The conversion rate was close to 2% here.

Content/Link Exchange + Paid content Collaboration Outreach: At Zolvit/VakilSearch, as a SEO team lead, I led and ran large scale outreach using SERP prospecting + Hunter.io tool to form partnerships with similar sites to boost website authority.

Other link building tactics: At Entrayn Education I led the SEO team and my team worked on smaller link building tactics like Guest Posts, content republishing, press releases, Broken link building and networking with other bloggers in the industry to potentially gain links from them. Apart from this we also used social bookmarking, forums, citations, directories, blogger reviews etc which is pretty outdated now.

Data Campaigns: At JustWatch, with a huge website with tremendous amounts of data, we ran multiple data campaigns like Weekly Top 10s and upcoming and leaving campaigns to get links from other bloggers in our niche

Technical SEO Experience:

Built many websites from scratch and maintained them: As I built many websites, I have worked on-site structure, friendly URLs, redirections, and canonicals, built my sitemap and robots.txt, optimized for crawling, indexing, website loading speed and core web vitals.

Website Architecture Planning: At VakilSearch, I helped plan and map URL structures for different services and moved some services to a separate subdomain to improve topical authority and ranking.

At JustWatch, I had the opportunity to use ScreamingFrog, using which I crawled and analyzed the site's structure, fixed 404s, duplicate content, page speed, and various metadata.

Website Migration: I handled website migration of my own site and moved it from bleedinghope.co.in to thedigitalhope.com. I changed domain and hosting together. Created redirection maps and moved the site completely with structural changes. Was the greatest SEO experience I have had so far!

Tools: I am very proficient in using tools like Screaming Frog, Chrome DevTools & Search Console to perfect Technical SEO audits & build a strong technical SEO foundations

SEO Team Lead - VakilSearch/Zolvit (B2B & B2C)

Remote (June 2024 - Dec 2024)

SEO & Content Strategy: It's a site with over a million organic visitors monthly thats affected by Helpful Content Update & has declining traffic. I improved the declining traffic from 400K to 700k in 6 months with smart SEO & content strategy.
Backlink Building: With a poor backlink profile & non existent backlink team, I initiated & ran numerous link building campaigns to acquire authoritative links from relevant sites to build strong link equity.
Leading a SEO & Content team of 20: I led, mentored and worked with over 7 Senior SEOs and 6 Juniors along with a team of content writers and a content manager. I strategized and supported every team member to help achieve their targets
Content Audit + Strategy: Performed an in-depth content audit by analyzing topical strengths and weakness across the site with over 10,000 blogs. We really cut down on low quality pages and build a strategy around build a strong topical authority across our major services. Developed content guidelines & optimized content process to improve overall content quality and value.
Lead Generation funnels: We didn’t have lead gen funnels tailored to the different stages of the buyers journey. I developed a strategy & initiated the project to improve this.

SEO Partnerships Consultant - ReelGood

Remote, USA (March 2024 - May 2024)

Partnerships Strategy: I set up the SEO partnerships strategy for the Reelgood widget which is similar to the JustWatch widget.
Team and process setup for the widget outreach

SEO & Widget Product Team Lead (B2B) - JustWatch Gmbh

Berlin, Germany (Nov 2022 - Nov 2023)

Link Building & Widget Campaigns: Spearheaded widget and API campaigns for link building; successfully acquired over 200 partners and 2 million links, contributing to a significant increase in website traffic from 25 million to over 50 million monthly users.I have acquired over 200 partners and over 2 Million links in the past one year.
Data Campaigns & Broken Link Building: Outreached and developed part nerships with industry sites using data campaigns and broken link building campaigns (3% conversion rates).Writing API pitches to potential partners, onboarding and maintaining partner relationships
Partner Relationship Management: Wrote and managed API pitches, onboarding new partners and maintained ongoing relationships to maximize links.Contributed to Google News setup and strategy
On-Page Strategies: Implemented internal linking strategies to optimize link equity flow; conducted on-page updates to boost organic visibility;contributed to Google News setup and content strategy.
Content Analysis & Google News: Performed content analysis using Screaming Frog to identify and address on-site SEO opportunities. Part of the Google News Setup, strategy and editorial team.
Technical SEO: Assisted Senior SEO in performing technical SEO audits to identify technical SEO issues like indexing, 404 error codes, improper rendering, low page load speed, broken links, etc. and suggest recommendations to resolve the same.
Keyword Research - Widget, List Project and Category pages: Conducted Keyword research to identify relevant SERPs for prospecting widget partners. I also worked on the Editorial “List” project where I identified high volume opportunities for content expansion. I conducted keyword research for expansion of category page as well.
Performance Optimization, analytics and reporting.

Senior SEO Executive - Entrayn Education

Chennai, India (June 2020 - Sept 2022)

Organic Traffic Growth: Improved organic traffic from 4,000/month to over 28,000 unique visitirs/month through intelligent SEO & Content Strategies in a span of two years with a small team and limited resources.Keyword & SERP Analysis: Conducted intensive research to pinpoint high-traffic, low-competition topics, driving content strategy.
Keyword Research & Content Strategy: Conducted intensive research to identify high-traffic, low-competition topics. Led a team of in-house editorial team and freelance writers to expand, update and maintain high quality content. Also collaborated with cross-functional teams for the same.
SEO Strategy: Conducted regular SEO Audits and competitive analysis to indentify opportunities to improve organic ranking and visibility.
Backlink Team Leadership: Directed the backlink building team to enhance link quality and website authority. We focused on Guest posts, outreach and partnerships to gain links.
App Store Optimization (ASO): Improved rankings and downloads for our Android and Apple apps through effective ASO techniques (Backlink building and Keyword Research).
YouTube SEO & Content Development: Spearheaded YouTube SEO efforts and content creation to boost visibility and engagement.
Conversion Rate Optimization (CRO) and Lead Generation Funnels: Utilized competitor analysis to refine lead generation tactics on the website and A/B testing features on landing pages to maximum conversions.
Landing page Optimization: I created multiple product and feature landing pages.

Content Maketing Intern - Business Quant

Remote (Nov 2019 - Jan 2020)

Content Strategy: Conducted in-depth content analysis to understand content gaps & weaknesses. Built a content strategy based on proper content, keyword & competitor researchSEO Audit and ON-Page Optimization
On-Page & OFF page SEO: Executed comprehensive SEO audits to identify basic and critical ON Page, content and backlink issues to improve SEO scores across.

SEO & Content Writing Intern The Editing Corp

Remote (June 2019 - Sept 2019)

Keyword Research & Content Analysis: In-depth keyword, content & Competitor research to identify opportunities and gaps to better optimize the content strategy
SEO Content Writing: I wrote SEO optimized content and published it on the site.

SEO & Content Manager - Anytime Doctor (Part-time)

Remote (May - Sept 2019)

SEO Audit & Technical Optimization: Conducted in depth SEO audits to understand overall strengths and weaknesses of the sites content and backlinks. Optimized websiite architecture and linking
SEO Content Strategy: Created in depth content and topic maps to build a good topical authority around our services.
ASO Optimization: Tracked high performing keywords in the niche and optimized the App store listing to improve ASO rankings. Managed reviews & Created a featured video to improve conversion rates

SEO and Social Media Marketing Intern - The Woo Mag

Remote (Jan - May 2019)

Content Analysis & Keyword Research: Conducted in-depth keyword research to identify opportunities for content expansion, updation and optimizationCompetitive Analysis: Analyzed competitors' content strategies and marketing initiatives to inform our approach.
SEO Content Creation & Social Media: Wrote SEO optimized blogs and supporting images and als repurposed it for social media.
Social Media Campaign Management: Ran traffic and brand awareness campaigns on social media to improve traffic and following
SEO Monitoring & Reporting: Oversaw organic traffic metrics using Google Search Console and Analytics. Analyzed the data to identify pages affected by Core update and launched a content update & backlink project to improve organic rankings

Content Marketing & SEO Intern - IEPS Education

Remote (December - February 2019)

SEO Content Creation: Crafted informative blog posts and website content, enhancing SEO efforts and maintaining high-quality standards.
Collaborative Design Integration: Worked closely with designers to develop engaging infographics and multimedia content, enriching blog narratives and visual appeal.

SEO & Content Writing Intern - The IEPS Education

Remote (Dec 2018 - Jan 2019)

SEO Content Creation: Crafted informative blog posts and website content, enhancing SEO efforts and maintaining high-quality standards.
Collaborative Design Integration: Worked closely with designers to develop engaging infographics and multimedia content, enriching blog narratives and visual appeal.

Social Media & Paid Ads Experience

Performance Marketing & PR

Star Entertainment Gmbh | Berlin (Dec 2024 - March 2025)

Music Marketing - Traditional: Radio, Posters, OOH marketing for live music concerts. Also responsible for venue selection and further partnerships to roll out our promotions. We're currently dealing with Hans Zimmer, Pink Floyd, Harry Potter, The Lord of thr Rings, The Wall and much more to come.
Managed and optimized digital ad campaigns across Europe, the US, the UK, Asia, and Australia, handling 200+ ad sets at a time and ensuring each campaign delivered strong results.
Oversaw a €500K+ monthly budget on Meta ads and €70K on Google Ads, making data-driven decisions to improve performance and maximize returns.
Boosted ROAS from 2% to 3.5% through continuous testing, refining targeting, and improving creatives to drive better engagement.
Increased CTRs from 1.5% to 2.5% by fine-tuning copy, visuals, and targeting, ensuring ads resonated with the right audience.
Developed and tested new ad strategies to optimize performance, using A/B testing to identify the best-performing approaches.
Collaborated with influencers to drive awareness and boost campaign effectiveness.

Performance Marketing Manager

ChatPDF Gmbh | Freelance (Sept 2024 - Present)

Acquisition Campaigns: Set up paid acquisition campaigns (App Installs and Conversions) on Meta, TikTok, Reddit and Google
Influencer Marketing: Reached out to 100s of influencers in the niche and partnered with multiple ones to promote our app
Testing and Optimization: We tested different campaign structures,ad formats, creatives and marketing messages to find winning ads with very low CPIs to boost our ROI
Tracking, reporting and optimizing social media profiles for growth and engagement

Performance Marketing Manager | Google & Meta Ads

thefooddy.com | Remote (April 2019 - May 2020)

Campaign Development: Launched dynamic marketing campaigns across social media platforms and Google networks to maximize brand reach.
Conversion Optimization: Continually refined targeting and bidding strategies to enhance campaign performance, ROI & ROAS. A/B tested various campaign types, ad placements, creatives, mareting message and CTA to optimize the whole process
Data Analysis & Reporting: Crafted detailed performance reports, translating data analytics into strategic insights.
Social Media Management: Curated and managed the brand's social media presence, nurturing a strong online community.
Lead Generation: Implemented and managed lead generation tactics, fostering robust pipeline development and lead engagement.

Campaign Manager - Performance Marketing

The Coffee House Chennai | Remote (July 2019 - May 2020)

Social Media Oversight: Crafted and curated engaging content, managing the brand's social media presence across platforms.
Campaign Execution & Testing: Launched and managed targeted marketing campaigns to amplify brand reach, audience engagement & acquisitions. We tested every adset with different placements, messaging and creatives to understand effectiveness and to optimize better.
Performance Optimization: Optimizing the performance of the campaigns based on CPM,CPC and Conversions.
Conversion Strategies: Implemented innovative social media marketing tactics focused on driving conversions, viral marketing and bolstering ROI.

Campaign Manager - Performance Marketing

The Grand Biryani House | Remote (July 2019 - May 2020)

Brand Building & Awareness Campaigns: Being a new brand, I set up everything from content to paid maketing campaigns to drive brand awareness and building audiences for better targetting.
Lead Generation campaign & Email promotions: We often promoted offers in lead-gen campaigns and

Social Media Marketing Intern - DugriStyle Jewels

Remote (Jan - March 2019)

Social Media content Development: Specialized in creating engaging social media content, including writing posts and designing visuals.
Campaign Management: Ran brand awareness traffic and conversion campaigns on facebook & Instagram. With custom & lookalike audiences and CPA bidding we improved our conversions through Acquisition Ads

Design and Social Media Marketing Intern - Nature's Tattva

Remote (Mar - April 2019)

Graphic Design: Crafted engaging graphics tailored for various social media platforms to enhance visual branding.
Brand Awareness: Implemented strategies that boosted brand visibility and audience engagement.
Conversion Optimization: Refined social media calls-to-action, contributing to improved conversion rates.
Social Media Optimization: Streamlined social media practices for increased reach.
SEO & Content: Developed SEO-driven content, supporting improved organic search performance.

Internship & Part Time Experiences

I have worked with over 10 companies in various parts of Digital marketing. Please check my resume down below for more information about the same

Resume

About Me

Sai Subramaniam

Ever since I started my e-commerce store back in 2018, I have been learning and working on different roles within digital marketing to better understand how to successfully run marketing campaigns in different niches. When I was doing my UG back in India, I worked with over 15 companies in various roles like SEO, content writing, designing, social media marketing, Running ads for a huge restaurant chain in Chennai across all the digital platforms

With a good content writing background, I started publishing content on my other site thedigitalhope.com where I write about mental health, lifestyle, and digital marketing. Along with this, I started a full-time role as a senior SEO analyst in an education consultant company where I led a team of content writers and SEO executives to increase the traffic from 4000/month to over 28,000/month.

Then, I moved to Germany to pursue my master's in International Marketing at IU University of Applied Sciences and I worked in the “Working Student SEO” role at JustWatch. Here, as a team, we improved the website traffic from 25 million users per month to over 50 million users per month. I led the widget team where we partner with sites who wish to use our widget and get links from them. So far, I have acquired over 200 partners and over 2 million links in the last year.

Later I worked with Reelgood in a similar position and Led the SEO Team of VakilSearch with many senior and junior SEO Specialists to drive content and backlink efforts while maintaining a solid Technical SEO foundation.

After these experiences, I feel a strong affinity towards content and SEO related roles and hence am applying here!

As I continue to grow and explore new challenges in SEO and digital marketing, I am eager to connect with innovative companies and teams. My goal is to contribute my expertise, learn from new environments, and solve complex marketing problems, further solidifying my role as an impactful digital marketing professional.

Email: saimaniam197@gmail.com