backlink strategies | The digital Hope

BACKLINK STRATEGIES : THE ULTIMATE LIST

Template: Addition of links

Subject: Quick question

Hi [First Name],

I was looking for some information on [Topic] today, when I came across your excellent [Name of Page].

It was super helpful! Thank you.

I especially liked [Personalized Sentence or two].

Anyway, I realized that I recently published a page about [Related Topic]: [URL].

It’s [Brief Description].

It might make a nice addition under the [Section Name] of your page.

Anyway, thanks again for all of the excellent resources. And have an awesome week!

Talk Soon,
[Your Name]


BRAND AWARENESS/ RELATIONSHIP BUILDING METHOD’S: 

(Might lead to some links)

Getting in the radar: engaging with the people in community – could get yourself a link eventually.

M) BLOG COMMENTING :

Blog commenting helps us build a relationship with the bloggers in our niche. And also get some no follow links.

Eventually after few weeks/ months, they might link to us.

M) Q/A SITES ( Quora)

When we solve people’s problems and then we link back to our website : It’ll be no follow but it’ll drive traffic and much more.

M) FEATURE IN NEWSLETTER:

  • Getting yourself featured in newsletter : would increase awareness and eventually links.

M) CREATE A RSS FEED PAGE :

Imagine having an RSS feed page :

When you have a huge audience base (Leads), you’ll slowly start getting backlinks

M) FORUM POSTINGS / NICHE COMMUNITIES:

  • Take part in forum discussions!
  • Put out links if relevant to add to the conversations!

M) SCOOP.IT PAGES:

Scoop it is a place where people go to curate content 

Find a scoop it page with alot of views : and then submit your article to the page admin.

  • Might lead to shares.
  • Might get posted in a website along with your internal links.

M) CREATE PODCASTS:

  • Having a podcast can do you many good!
  • You can get a highly authoritative link from ” Top podcasts in this niche”
  • Gives you a new platform to increase awareness and conduct interviews and whatnot.

M) SLIDESHARE:

If you have an amazing slide deck, submit it to SlideShare. 

You might get a no follow link : But it just increases exposure! More website visits.

M) GIVE TALKS IN MEETUPS:

  • This would get you contacts
  • Increase your brand awareness
  • Now start networking with the other blogger’s
    • Sharing their posts with review
    • Commenting and engaging on social media.

LOW QUALITY LINKS [EASY LINKS]

M) PROFILE LINKS:

If you create a profile in a niche related website, sometimes they let you have links in them

EXAMPLE WEBSITES:

  • disqus.com
  • soundcloud.com
  • en.gravatar.com
  • issuu.com
  • goodreads.com
  • moz.com
  • dead.net/
  • armorgames.com/
  • antionline.com/
  • w3.org/accounts/request
  • maptia.com/
  • feedbooks.com/
  • uniquethis.com/

M) TESTIMONIALS:

If you write a niche related product/ service a genuine brief testimonial, it would be featured on their website with your name linked to your website.

M) DISCOUNTS:

  • There might be pages with topics ” local business discounts” or something of that sort ( Student/ teacher/ niche targeted discounts)
  • You can get easy links in them → Just have a discount and reach out to them.

M) CURRICULUM LINKS

Reach out to universities and let them know about your expertise : offer to help in someway

  • Maybe edit their curriculum
  • Create a very useful resource and cite your website as a resource in their website.

M) BADGES:

If you can give out badges to your customers ( That they can embed in their page : Include a link back to your awards page)

Works if you have educational content!

M) BLOGGER REVIEW:

This is basically asking a blogger to review our site. They could link back.

M) BLOG DIRECTORIES:

(GENERAL / NICHE DIRECTORIES)

Submit your blog and the posts in blog directories  

M) ASK CUSTOMERS / FANS:

If someone emails you or reaches out to you about how great your blog is, ask them to write about their experience in their blog or something.

M) SPONSOR EVENTS/ VENUES:

Sponsoring an event usually gets you a link from that event page!

ADVANCED: 

M) LIST OF LINKER’S:

  • Have a list of linker’s who had previously linked to you.
  • Build relationships with a small group of them.

M) CROWD SOURCED POSTS:

If you get an invite for a crowd sourcing post, do it! It barely takes a few mins to give them your write-up.

M) START A PETITION:

  • If the petition becomes big – you’ll get newspaper coverage

M) MICROSITES:

( Very doubtful)

If you create an entire website about a single topic : People would link to it like crazy? 

Create one such site and try to get links.

M) HOSTING OWN EVENTS:

If you host a proper event / conference : like Brighton SEO conference – You’ll get loads of Backlinks

Sources :

  • Recap blog posts 
  • Best conferences lists

M) GET YOUR OWN COLUMN:

Research more about how to get a column in an authoritative website/journal/ wherever possible

M) CREATE SOMETHING:

When we create a powerful tool as such , it naturally attracts load and loads of links!

  • Extensions
  • WordPress Themes.
  • Design/ Coding help
  • Mobile apps.
  • Tools ( In best tools lists)
  • Plugins and extensions ( Can be very powerful)

M) SPEAK AT UNIVERSITIES:

  • Sometimes when we speak at universities, they’ll give us a link to mention who / which organisation spoke in the event.

M) SCHOLARSHIPS :

  • Offer scholarships to students in universities ( atleast 500$)
  • Have a page to list out the necessary requirements by students
  • Pitch this to edu websites 
  • Search for any websites that list out scholarships.

[download_after_email id=4149]

CONTENT TYPE THAT WORKS BEST FOR BACK-LINK BUILDING :

NEWSJACKING:

Let’s say something important- Issue/problem happened in your industry

Do 

  • Detailed analysis : once the dust has settled down, do this
  • Delayed recap : Get a recap of all the things that happened.

 INTERACTIVE CONTENT 

( Need developer and a designer)

Why people would share / link to us?

  • Interactive content is rare
  • Interactive content requires alot of work to do
  • Looks better 
  • People like it.

EXPERT ROUNDUPS :

  • Basically : You get all the experts opinions on a single subject matter 
  • Compile them all together and have it in a page.
  • Its a strong content type : Gets you more shares and links

“niche” + expert roundups

ULTIMATE LISTS:

  • People love a huge list that they could use. 
  • Have a huge list of tips and strategies that they could use 
  • Needs to be 3x longer than what’s out there.

LIST OF STATS:

  • Example : 39 Fascinating stats about “XXX”
  • Bloggers usually search for such stats and they link back to you when they use the stats from your page.

CONTRARIAN CONTENT:

  • This by itself would stack up loads of social shares and Backlinks
  • See what everyone in your niche agrees upon and then call it a myth!

SURVEYS:

You can run your own surveys And publish the data obtained

If your findings are 

CO BRANDED CONTENT:

  • Join with an influencer/ organisation n create content
  • More social reach
  • More link opportunities.

CURATE CONTENT:

EGO- BAIT:

  • people like to look good
  • So feature someone : Make em look positive 
  • They’ll share and link to it!

EMOTIONAL CONTENT:

  • These gets shared more 
  • Humor can work as linkbait
  • “list of industry jokes”
  • They gets shared alot too.

 BE THE FIRST : ( REVIEW SOMETHING NEW )

Be the first to cover/ Analyze a hot story 

  • HOT STORY:
  • An update
  • An Incident

CASE STUDIES:

  • Case Studies can be used as proofs → people link out to proofs!

CALENDAR GUIDES

  • Calendar guides are easier to refer and is very valuable.

CHARTS AND GRAPHS :

  • Charts and graphs → other bloggers embed in their blog : Give you a link back to your study.

DEBUNK MYTHS:

  • DEBUNK any myths in the industry and get loads of links!

QUOTABLE TEXT:/ COIN NEW TERM :

  • Like GaryV telling ” Marketers ruin everything”
  • If you create such a popular quote : Check if anyone else is using it.
  • If so, ask them to give you a link 🙂

TIMELY / SEASONAL CONTENT:

  • Valentine’s Day to Christmas to Halloween 
  • Release content related to that time 

PRODUCT/ SERVICE/ TOOL COMPARISON:

This can fetch you loads of links.

QUIZZES :

  • People like taking and sharing quizzes!

TRANSCRIBE CONTENT

  • Find bloggers/ podcasters who don’t transcribe their own content
  • You do it professionally and send it to them.

WEBINARS 

  • Webinars are a good way to grow email lists
  • If you have a huge page containing alot of webinars, it’ll become a link magnet.

SHOCKING VIDEOS:

  • This comes under viral marketing
  • Like ” Does it blend” video.

MAPS:

  • Maps are strong visual content
  • Can add stats
  • People will use you maps and then link back to you!

DRAWING AND ILLUSTRATIONS:

  • They gets shared very well
  • “How rankbran works” : Good content : More sharing.

INFOGRAPHICS :

GLOSSARY OF INDUSTRY TERMS:

This is considered as a very useful resource as well.

RECAPS OF EVENTS

Have possibilities of getting backlinks



ADDITIONAL TIP:

Find email address :

  • Use hunter.io
  • Right click : Page source → Author.

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