Website optimization : Without properly implementing this, your visitors might not convert atall!

Here’s a huge list of landing page and blog page optimization elements that you need to include to improve conversions and grow!

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Ways to improve trust:

• HAVING VIDEOS:
  • If you are there explaining about the product or service or the page in a video : this would increase trust tremendously!

• TRUST SEALS:
  • Most popular : Norton , verisign and McAfee secure
  • Badge/Logo of your payment processor is important ( familiar popular brands : gpay, phonepe, paytm)

• GUARANTEES:
  • Here’s a fact : 68 % of people abandon their cart
  • Why? Because they aren’t confident about their buying decision
  • Guarentess: Money back policy/ product exchange policy/ Refund policy should be there
  • Also : make your guarentess strong because most people are guarentee blinded 

• CUSTOMER SERVICE :
  • Mention your customer service number in the product page
  • Make it very clear and have detailed information as well!
  • You can also use a live chat that’s displays this number
  • Imagine how much trust this would bring to the table!

• ABOUT US PAGE:
  • Write about your company in detail
  • Need human aspect to this. Without faces and names it’s not trust worthy.
  • Atleast the CEOs names and faces and some social accounts needs to be linked

• Ways to add social proof

• TESTIMONIALS :
  • Actual user generated images and videos would go a long way
  • Or video testimonials can also be great!

• FEATURED IN SECTION :
  •  If our website/ product/ business → is featured in any of the sites → have a featured in section.

• CONNECT SOCIAL MEDIA FEED TO FOOTER:
  • This will help improve trust as people would feel more connected to you when they have you on social media

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( Images, GIFs, videos, screenshots of proof/ data)

• INCORPORATE FACES:
  • Human faces and expressions makes the viewer feel something! And such emotions makes the person act on it!
  • Engagement wold be higher when people see faces!

• CONTRAST:
  • This is purely to get the attention of the viewers!
  • This can be used to actually convey the message in a proper way!

• OTHER TIPS:
  • have image Sitemap\
  • Simple : Easy for people to process.
  • Unique : Make your own ! Can rank in image 

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• USE EXIT INTENT POPUPS:
  • When the user clicks the back button → Show a popup with an even more exciting offer.
  • This needs to be done with page level Targeting.
  • Or we can even ask for feedbacks for why they are leaving the page and how we can improve their experience.

• ANIMATE TOP BARS AND POPUPS:
  • Don’t over do it. Just do it enough to get attention!
  • Use hello bar app to make it possible.

• ARTIFICIAL INTELLIGENCE: CHATBOTS: (Complete Guide)
  • Live chat increase the chance of conversion by 45 percent.
  • Customer support!
  • To better understand their intent
  • Promote offers ( lead magnet)
  • Increase conversion
  • Use alter

• FAQ SECTION ( Product page)
  • This will definitely help smoothen the Conversions!

• UP- SELLS AND CROSS SELLS
  • Have this enabled where ever it’s appropriate!

• OUT OF STOCK POPUPS:
  • If things go out of stock, then have a pop up form to get their email addresses.

• BREADCRUMBS: NAVIGATION
  • Let the user know where they are in the website so it’s easier for them to navigate!

• HAMBURGER MENU:
  • Keeping the layout clean!

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• APPLY THE RULE OF THIRDS:

• Whenever we open our screen our eyes are automatically drawn to the green dots
  • So make sure you place your CTA there!

• USE COLOR CONTRAST 
  • Heres an example:

• Look at this
  • The logo
  • The selling proposition
  • And the CTA has orange
• Help in better messaging!
• What are some of the contrasting colours available?

• PATH OF LEAST RESISTANCE:
  • A company added “buy now” button near the “Request demo” or “free trial button”
  • And the conversions on the free trial increased dramatically
  • The contrast : made the “free offer” more attractive!

• SCROLL MAPS:
  • This will help you place the CTA at the best possible place!

• F Pattern:

• People.generally read in F patterns when they enter a website!
• Like the heat map shown
• So keep your CTA and the most important elements in these places 

• ANIMATE IT!
  • Give a subtle animation to the CTA Button
  • This is just to grab the users attention!

• One needs to persuade the customer to buy a particular product:
  • reciprocity
  • authority
  • commitment
  •  consistency
  • social proof → Reviews
  •  scarcity → offer ends in time 
  •  liking.
  • Use power words
  • Sometimes a copy needs to tell a story 

• REDUCE THE NUMBER OF CHOICES YOU OFFER:
  • Don’t make them think too much.
  • Don’t give them too many options
  • This would increase the decision making time and people would end up not deciding atall.
  • Don’t present them 20 products in the home page – Present them the one best!
    • Atleast you suggest them one that’s best!

• HAVE FULL SCREEN OPENING:

• Now they can view more if they scroll down.
  • Why’s this?
    • Cause you only give them one choice 
      • The more you limit the number of choices : the more chances of conversion

• 8 SECOND ATTENTION RULE:
  • STRONG COPY:
    • Use large benefit driven headlines
    • Use power words
  • STRONG VISUALS:
    • Large sign-up buttons
    • Animate them
    • Good imagery and video
    • Animated exit popups to re-engage audience

• COLLECT DATA FROM VISITORS:
  • HEAT MAPS:
    • This is to better understand how your visitors consume your content
  • SCROLL MAPS:
    • This just lets you know about the places that people stop while scrolling
    • This lets us place the CTA at the right place!

• DIFFERENT LANDING PAGE FOR PAID :
  • Paid traffic needs to be directed to a simple page optimized for conversions
  • This page would convert better !

• Now:
  • Organic traffic landing page would be optimized for SEO
  • And would look like this:

• REMOVE SLIDER AND CAROUSELS
  • Cause they would increase the time to load

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• START ALL BLOGS THIS WAY:

• USER INTENT :
  • Attention span getting very very low
  • Give them what they want as soon as possible.
  • Use text optimizer : To get more semantic keywords.

• HAVE PLAY ON SOUND CLOUD OPTION AVAILABLE:

• AUTOMATIC BACKGROUND VIDEOS!
  • These kinda automatic background videos really adds value to the page
  • Immediately grabs user attention!
  • And videos are processed 60,000 times faster in our brains when compared to videos!

• SUMMARIZE
  • Ability to download summary at start.
  • Use FAQ to summarize your blogs 

• SHARE YOUR POST OPTION:

• CLICK TO TWEET OPTION

• FRIENDLY AND RELATABLE AUTHOR SECTION:,

• Read this : Look how personal and friendly this is
  • We feel like we know the person after reading this! 
  • This is how your author section needs to be like!

• GIVEAWAYS AT END:
  • If someone reads through your blog completely, they probably like you and your content
  • So add a giveaway like this

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