email-marketing

EMAIL LEADS GENERATION | COMPLETE GUIDE

Some Facts :

  • It is 5 times harder to get a new customer than to retain a old one!
  • Each of your customer receives 121 emails everyday.

TABLE OF CONTENT:

LEAD GENERATION METHODS:

  • OFFER’S/ GIVEAWAYS:
    • GIVEAWAY CONTENT AFTER LONG BLOG POST:
    • EMAIL AUTOMATED COURSES:
    • VIDEO EMBED’S
    • WEBINARS
    • PHYSICAL STUFF
    • SERVICE FREE TRIAL (GIVEAWAY):
    • HOSTING EVENTS:
  • CREATE A COMMUNITY
  • ASK FOR IT:
    • SOCIAL MEDIA
    • TELEMARKETING :
    • CURRENT SUBSCRIBER’S
  • FROM OTHER CHANNEL’S
    • DO GUEST POST → DIRECTED TOWARDS (Giveaway) LANDING PAGE
    • BE ACTIVE ON FORUMS AND OTHER BLOGS (QUORA/REDDIT)

OPTIMIZE YOUR WEBSITE FOR COLLECTING LEAD’S

  • FULL PAGE POP-UP
  • SIDE BAR PROMPT
  • STICKY NAVIGATION
  • STICKY SIDEBAR’S 
  • EXIT INTENT
  • SPIN A WHEEL METHOD (GAMIFICATION)
  • INTRO COLLECTING METHOD:
  • MENTION MONEY METHOD:
  • SOCIAL PROOF:
  • TESTIMONIALS
  • EGO BAIT:
  • POPUP SURVEY’S
  • IN LINE : IN ANY ARTICLE:
  • LANDING PAGE FOR THE SOLE PURPOSE OF A GIVEAWAY:
  • CONTENT UPGRADE METHOD:
  • DOWNLOADABLE ARTICLE METHOD
  • SHARE FOR FULL VALUE:
  • HAVE “EMAIL ONLY” SPECIAL’S
  • LIVE CHATBOT’S
  • CHECKOUT PAGE COUPONS

ADDITIONAL TIPS

[download_after_email id=4105]

LEAD GENERATION METHOD’S

1)OFFERS/ GIVEAWAYS:

GIVEAWAY CONTENT AFTER LONG BLOG POST:

Why give away only one piece of content? Why not 10? 15? 20? The more the better !

GIVEAWAY CONTENT AFTER LONG BLOG POST:

CONTENT TYPES TO GIVE AWAY:

  • Checklist
  • Summary → With bonus points (Strategies) in the pdf! Works great!
  • Worksheet
  • Templates
  • Actiionable points

EMAIL AUTOMATED COURSES:

Email Automated courses / Any sort of e-learning would be extremely useful for you to collect leads

VIDEO EMBED’S:

VIDEO EMBED’S:

WEBINARS:

  • In webinars, ask for email Id after the introduction
  • Have a guest (Celebrity/ Influencer) would get you 2x the results

PHYSICAL STUFF:

  • Shirts, stickers and whatnot!
  • Any kind of product that you can sell to your target audience

SERVICE FREE TRIAL (GIVEAWAY):

SERVICE FREE TRIAL (GIVEAWAY):

HOSTING EVENTS:

  • Basically the event is like a giveaway for their email addresses
  • Get their Name’s and Email Adresses for registering!

2) CREATE A COMMUNITY: (FACEBOOK/ INSTAGRAM )

  • Create a community where people can engage with one another
  • Ask doubt’s and what not
  • Have a sign-up form in the community!

3) ASK FOR IT: 

SOCIAL MEDIA

  • You can ask for it in twitter, linkedin and in various forums
SOCIAL MEDIA

TELE MARKETING :

If you interact with your viewer’s often, ask them if they want to join your email lists and list them out the value that we provide

CURRENT SUBSCRIBER’S

  • Ask your current subscriber’s to get more leads
  • And in return you offer them a discount!

4) FROM OTHER CHANNEL’S

DO GUEST POST → DIRECTED TOWARDS (Giveaway) LANDING PAGE

This would further generate more leads

DO GUEST POST → DIRECTED TOWARDS (Giveaway) LANDING PAGE

BE ACTIVE ON FORUMS AND OTHER BLOGS (QUORA/REDDIT)

If you are active on quora and you have alot of views there, you can often link back to a landing page or a compelling page that would convert visitors into lead’s


OPTIMIZE YOUR WEBSITE FOR COLLECTING LEAD’S:

FULL PAGE POP-UP

FULL PAGE POP-UP

SIDE BAR:

POPUPS

STICKY NAVIGATION:

sticky navigation
  • Sticky navigation will improve conversions

STICKY SIDEBAR’S 

POPUPS

EXIT INTENT:

POPUPS

SPIN A WHEEL METHOD (GAMIFICATION)

POPUPS

INTRO COLLECTING METHOD:

  • Basically we show them the value→ All of it
  • The we prompt → “Get your bundle now”
POPUPS

MENTION MONEY METHOD:

First few to sign up get’s “$2500 worth” courses for free

POPUPS

SOCIAL PROOF:

POPUPS
  • If 100k people subscribed to you, it probably means you are good.

TESTIMONIALS

Attach a little testimonial below the signup form : To let them know how good your content us

EGO BAIT:

POPUPS
  • You can do these with pop-ups to get more emails
POPUPS

POPUP SURVEY’S

POPUPS

IN LINE : IN ANY ARTICLE:

IN LINE : IN ANY ARTICLE:

LANDING PAGE FOR THE SOLE PURPOSE OF A GIVEAWAY:

  • If we have something of real value to give-away → Create a totally separate landing page for that

CONTENT UPGRADE METHOD:

CONTENT UPGRADE METHOD:

DOWNLOADABLE ARTICLE METHOD:

  • Click here to download this article as PDF offer
  • Ask email address before downloading!

SHARE FOR FULL VALUE:

  • This is for our subscribers
  • Ask them to share so they can get full access
SHARE FOR FULL VALUE:

HAVE “EMAIL ONLY” SPECIAL’S

A set of content need’s to be allocated only for your email subscriber’s!

LIVE CHAT’S

Real time chatbots can request email address to start a conversation with you

CHECKOUT PAGE COUPONS:

Check out page coupons can really increase the number of leads you have!


 

ADDITIONAL TIPS

BASIC GUIDELINES:

  • Subject : Clear and actionable
  • Email Copy : Stick to only one topic
    • Personalized copy : Write like you are writing to a friend
      • Add first name in subject line
      • Region specific information can help
      • Use personalized signature (Not your company)
  • Images : Eye Catchy – optimized for all devices
  • CTA : Must stand out
  • Timing : Please do experiment with this : Study says Tuesday 11AM is the best time
  • Segmentation:
    • Write different copies for the different segments based on their specific requirements.
  • Automation: (Make use of this)
    • AutoResponders : 
      • A set of emails that’s triggered by a certain action (Like downloading ebook)
    • WorkFlows:
      • Workflows have rules
        • Enrollment Criteria : Checking who qualifies to enter the workflow
        • Goal : Actions user take that should kick them out of the workflow
      • This is smarter than autoresponders! (Tracks users and understands their actions)

AUTHOR SECTION :

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Written by Sai Subramaniam

Sai has over 4 years experience in digital marketing and SEO working with over 20 companies to build their online presence. He created digital hope to share important news, updates and strategies related to digital marketing and SEO. Explore the SEO content writing course to get a good grasp on ON SITE SEO and Content writing

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