growth-hacking

Growth Hacking Complete Playbook

  • What is growth hacking
    • Getting the maximum results with min time
    • When you start a company of a startup : The first thing they need is. Growth Hacker whose only true goal is growth.
    • Growth Hacker is a little different than a marketer as marketers has many goals!
    • Innovative way to find growth!

TABLE OF CONTENT

  • PRE LAUNCH BUZZ:HYPE MARKETING
    • PRELAUNCH EMAIL LIST:
      • HOST A GIVE AWAY AND PARTNER WITH INFLUEMCER!
      • HAVE A ONLINE COURSE AND GET EMAILS FOR FREE VIP AUDIT WAITLIST!
      • HAVE A LAUNCHING SOON PAGE : WITH REFERRAL PROGRAM:
      • SUBMIIT EMAIL FOR XX OFFER ON LAUNCH STRATEGY:
      • 1$ DEPOSIT STRATEGY:
      • GUEST POST ON POPULAR BLOGS
    • OTHER PRE LAUNCH BUZZ IDEAS:
      • CREATE HYPE : TEASE YOUR AUDIENCE
      • INFLUENCERS AND AFFILIATES
      • HOST AN EVENT BEFORE LAUNCH AND INVITE ALOT INFLUENCERS TO IT:
      • PRE LAUNCH OF PRODUCT : INVITATIONS ONLY:
  • BRAND PARTNERSHIPS :
    • PROMOTING EACH OTHER AS ADDED FEATURES: PRODUCTS THAT COMPLIMENT EACH OTHER
    • PARTNERED EVENTS:
    • CO-BRANDED PRODUCTS:
    • PARTNER WITH ASPIRING CELEBS:
    • PARTNERED CONTENT CO-CREATION:
    • BUNDLING PARTNERS PRODUCT IN PACKAGE:
    • PARTNERING FOR SOCIAL CAUSE:
  • REFERRAL MARKETING 
    • PRE-REQUISITE :
      • BUILD TRUST:
        • TESTIMONALS 
        • CASE STUDIES:
  • 1)MAKE THEM HAPPY!
    • PROVIDE VALUE AND “ASK FOR IT”
    • EXCELLENT CUSTOMER SERVICE:
    • MAKE THEM FEEL LIKE INSIDERS!
  • USE REFERRAL PROGRAMS
    • HOST EXCLUSIVE INVITATION ONLY EVENTS
    • GAMIFY AND MAKE IT A CONTEST:
    • SOCIAL CAUSE!
    • REFERRAL GIVEAWAYS:
    • TIE UP WITH COMPLIMENTARY BUSINESS 
    • EMPLOYEE REFERALS:
    • EMPLOYEE SALARY CREDIT:
  • NETWORKING AND COMMUNITIES:
    • BUILD RELATIONSHIPS
    • HOST AND ATTEND EVENTS AND CONFERENCES OFTEN!
    • BUILD A STRONG SOCIAL MEDIA COMMUNITY
    • WAYS TO GROW YOUR FACEBOOK GROUPS:
      • CROSS PROMOTE:
      • USE CONTEST:
      • FIND A WAY TO ADD INFLUENCER TO YOUR GROUP:
      • BE ACTIVE ON FORUMS LIKE QUORA:
      • REFERRAL GIVE AWAYS:
      • USE GATED CONTENT:
      • HAVE LINK IN NAVIGATION
      • INCLUDE IT IN YOUR EMAIL SIGNATURE:
      • LINK IT ON YOUR YOUTUBE CHANNEL : GATED CONTENT
      • USE PINTREST!
      • USE TWITTER:
      • WAY TO USE YOHR FACEBOOK GROUPS!
  • WRITE ABOUT WAYS TO GROW OTHER GROUPS AS WELL!

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PRE LAUNCH BUZZ:HYPE MARKETING

PRE-LAUNCH EMAIL LIST:

HOST A GIVE AWAY AND PARTNER WITH INFLUENCER!

  • Companies build upto 30,000 leads with single Giveaways!
    • First create something of extreme value! Maybe a ebook or a full book!
    • Or you can use influencers and other companies products in your giveaway
    • Strike a deal : Tell them you’ll share all the email you get from it.
    • To keep it clean, the first email to your list is : “Unsubscribe if you do not want emails about xxx”

HAVE A ONLINE COURSE AND GET EMAILS FOR FREE VIP AUDIT WAITLIST!

  • Again, your email list will grow!

HAVE A LAUNCHING SOON PAGE : WITH REFERRAL PROGRAM:

  • Think of this to be a game. They complete a challenge to win prizes
  • Refer to 5 friends and win a award then comes the next level
  • Refer to 20 friends and win an award.
  • This will quickly spread like wildfire!
  • Make it even more fun by tracking your progress and also show the progress of your referred friends!

SUBMIT EMAIL FOR XX OFFER ON LAUNCH STRATEGY:

  • Run a PRELAUNCH campaign with this idea :
  • Enter your email to join the offer list
  • People in this list gets offer that others don’t get!
  • If a person is interested in your idea, they will give you their email!

1$ DEPOSIT STRATEGY:

  • Similar to previous but it requires people to pull out their cards
  • First send them to the email collection page 
  • Why ask for money ?
    • This shows a stronger purchase intent than submitting emails
    • These people are 30x more likely to purchase!
  • Prerequisites : They need to trust your brand
  • And in return you need to give bigger offers for those in the deposited list
  • Also you can track these people and run look alike campaigns for them!
  • Then use this opportunity to invite them to your group ( FB or any other platform)

GUEST POST ON POPULAR BLOGS

  • You could write about your upcoming product or service on other popular blogs 
  • Or write about a topic related to your product/service and mention about your product/ service. And have a link to a landing page to learn more
    • Use this landing page to collect email addresses!


OTHER PRE LAUNCH BUZZ IDEAS:

CREATE HYPE : TEASE YOUR AUDIENCE

  • This is important!
  • Don’t give away the full idea of your product
  • Tease them with information without fully revealing what it is
  • Start with a grand title like ” This will revolutionise the industry”

INFLUENCERS AND AFFILIATES

  • Give them a free product or a free trial of your service and in return ask them to give a review or mention about the launch on the days leading up to it 
  • You can tease the audience with inside photos and just sneak peeks Nd other sutble stuff enough to make them curious!

HOST AN EVENT BEFORE LAUNCH AND INVITE A LOT INFLUENCER’S TO IT:

  • Make it exclusive and to be in a high end venue 
  • Or if you are a restaurant life industry, invite them to your restaurant for an unlimited meal. Go heavy on make them all look good!
  • All the influencers would post about the event aaand 
  • ” Ask them to do you a favor and go live atleast once during the event”
  • Or you go live and tag them all and they might just repost it in their stories
  • Either way, amazing reach!

PRE LAUNCH OF PRODUCT : INVITATIONS ONLY:

  • Have a PRE-LAUNCH offer of your new product
  • Invite your existing customer to buy
  • Also mention that this offer is only for people with invitations!
  • So they can invite and this will increase word of mouth significantly.


BRAND PARTNERSHIPS :

  • You can partner with companies in your niche

PROMOTING EACH OTHER AS ADDED FEATURES: PRODUCTS THAT COMPLIMENT EACH OTHER

  • And you can partner with companies in parallel niches that can support each other
    • Pottery barn and Sherwin Williams (Paints)
      • Pottery barn added a section to select matching paints with the furniture they buy 
      • This was a valuable added feature and a way to promote Sherwin Williams
    • How Flipboard and Airbnb partnered together!
    • Starbucks and Spotify:
      • All Starbucks employees get Spotify premium and they make playlists for the customers
      • These playlists can be accessed through Starbucks app.
      • Now two products compliment each other!

PARTNERED EVENTS:

  • Partner with brands that share the same value!
  • Red bull and Go- Pro were lifestyle brands and they both supported the same adventurous and extreme lifestyles.
  • They came together and launch sports events where Redhill used it’s reputation to sponsor these events andd Go- Pro captured these races!

CO-BRANDED PRODUCTS:

  • You can have co-branded products tooo. Marrying two classic brands to give a delicious experience that fans would love!
    • Taco Bell and Doritos: 
    • They came together and created a taco product and wrapped it up in a Doritos cover 
    • It was an extraordinary success!
    • Alexander Wang and H&M:
      • One serves high end customers and other creates cheaper products
      • They came together to create a product that meets somewhere in between!

PARTNER WITH ASPIRING CELEBS:

  • Kanye West and Adidas:
    • This shoe was extreme rarely rolled out and had high price tag hence giving the owners of this an amazing associated feel
    • Kanyes celeb status gave the buzz and he got an well established platform to build his personal brand!

PARTNERED CONTENT CO-CREATION:

  • Coming together to create content and promoting each other would be a amazing way to go with the partnership
    • BuzzFeed and animal society : They came together and created a content featuring a celeb ( Emma Watson) in which she answers questions about herself with a kitten in hand. 
    • Finally they said all the cats she held is up for adoption
    • This article created alot of buzz and it’s a win win for both of them!

BUNDLING PARTNERS PRODUCT IN PACKAGE:

  • Like a joint offer. 
  • You can bundle a unique product of your partner and sell it together!

PARTNERING FOR SOCIAL CAUSE:

  • Target and UNICEF: Target is a fitness tracking app and it said for every person completing fitness goals ,they would serve free food to people in need
  • This could increase use significantly!


REFERRAL MARKETING:

  • REFERAL MARKETING FACTS THAT WOULD SHOCK YOU:
    • 86% of B2B purchase decisions are through word of mouth
    • 75% of people have a conversation with their peers if they have concern/doubts over a product
    • 43% of people have no problem spending “more money” at the brand’s they are loyal to
    • 52.2% of small local businesses state that word of mouth is the most successful marketing tool for them
    • Referred customers have 47% more chances of buying your product again.

HOW TO GET REFERRALS:

This is basically increasing word of mouth!


PRE-REQUISITE :

  • People won’t share / refer about a company they don’t trust to their friends and families!
  • So we need to build trust

BUILD TRUST:

  • TESTIMONALS 
    • An average customer reads atleast 10 reviews before they can trust you
  • CASE STUDIES:
    • Of how you were able to solve a customer’s problems


1)MAKE THEM HAPPY!

PROVIDE VALUE AND “ASK FOR IT”

  • From your best customers ( The ones who does repeated purchases)
  • Ask for it in the right moment, the moment that you know that you have delivered value to them!
  • Guidelines:
    • Don’t ask for “referrals”. Ask for “Introductions”
    • Anddd you are asking them to help you by introducing to other people. Phrase it as seeking help
    • Go specific while asking. Mention the industry, salary range or job titles of the people you seek.
    • HubSpot recommends you ask for one recommendation per day

EXCELLENT CUSTOMER SERVICE:

  • Answer all their questions to leave them satisfied
  • Go an extra mile and meet their immediate needs
  • If you leave them happy, you have more chances of them talking about you to their friends!

MAKE THEM FEEL LIKE INSIDERS!

  • Form a insider community
  • Don’t let everyone in : it’s for the best of your customers
  • “Please don’t tell bar” is a bar in New York which has a entrance inside a phone booth. 
  • The secretive nature makes the customer feel special : Like they are insiders! And this by itself made it really popular!
  • Give them offers!
  • Examples :
    • Yogaworks: (Sign up student to enable REFERAL program)
      • Students can refer and if they join,they will get alot of benefits like free classes, extra hours and additional weekz


2) USE REFERRAL PROGRAMS!

  • Get your customer to refer you and in return they get a incentive : which they value

HOST EXCLUSIVE INVITATION ONLY EVENTS

  • Make sure the event feels very exclusive!
  • Invite your high level prospects to “high end venue”
  • This gives you an opportunity for asking introductions
  • And people are happy to invite their friends to an exclusive event in a high end venue!

GAMIFY AND MAKE IT A CONTEST:

  • Example : 
    • Bunkie life:
    • They gave people a chance to win $6000 bunkie
    • They had various level to this game and gave people points every time they completed a challenge!
    • You can have so many levels because your incentive is amazing AF!

SOCIAL CAUSE!

  • Example:
  • Healthy Paws : It’s a pet insurance company and here’s the fact : Everytime we refer, a homeless dog or a cat would get a forever home
  • This gives people a sense of contribution towards the world!


REFERRAL GIVEAWAYS:

  • The easiest way to get referrals and leads!
  • Think about this like it’s a game : they need to get through a challenge to get a reward
  • The challenge is to refer to certain number of friends
  • Once they do that, they get a price and level goes up
  • To get through the challenge of this level they need to share to even more people!
  • Giveaways should be such that it attracts the target audience!
  • Examples :
    • Drop box ( Free part of product for referrer): They gave away upto 16GB worth of storage space to motivate people to refer more and more!
    • Lesson : Giveaway a integral part of your product/ service as INCENTIVES
  • Airbnb ( Money giveaway for REFERAL activity)
  • Giving so much credit to the. Referrer for sharing
  • This increased revenue by 300 %
  • Thrive Cosmetics ( Various ways to earn point on both sides)
    • 1000 points or 10$offer for the first purchase of reffered person
    • 10$ off for you too
  • Uber: ( Free credits on both ends)
  • Uber gamified the hell out of this!!
  • They gave free credits to both the sides and gamified it by having progress bars!

TIE UP WITH COMPLIMENTARY BUSINESS 

    • Examples : 
    • Coke and McDonalds! Coke tied up with resitarants like McDonalds and Pizza hut to promote its product as the only drink Nd it clicked!
    • Insurance companies and banks!
    • Air conditioning companies promote stabilizers!

EMPLOYEE REFERRALS:

  • This can be done in many ways
  • If people buy products through your employee referral links : They get special discounts and the employee gets points
  • These points can either be cashed out of used as credit

EMPLOYEE SALARY CREDIT:.

  • Some companies like ITC give their employees $XX of their salary in credits that they can use to buy any of their companies product 
    • This might seem like the employees don’t have a choice but they would accept cause they get products anyways!

TIE UP WITH COMPLIMENTARY BUSINESS 



NETWORKING AND COMMUNITIES:

  • BUILD RELATIONSHIPS
    • Don’t stop at small conversations!
    • Just like how you have buyers persona have relationship persona : that gets you the most chances of connecting with someone!
  • HOST AND ATTEND EVENTS AND CONFERENCES OFTEN!
  • BUILD A STRONG SOCIAL MEDIA COMMUNITY


WAYS TO GROW YOUR FACEBOOK GROUPS:

CROSS PROMOTE:

  • Go to other similar Facebook groups 
  • Add value to them first and then genuinely promote yourself
  • You can also message the admin for permission to promote each other
  • USE CONTEST:
    • Tag to win contest
    • Share to win contest
    • Reward your top contributors with incentives and giveaways!
  • FIND A WAY TO ADD INFLUENCER TO YOUR GROUP:
    • Adding influencer to your group makes it more trustworthy and attractive
    • Ways to do it
      • Share their content in your page and hope they check out your group!
  • BE ACTIVE ON FORUMS LIKE QUORA:
    • When you answer alot of questions on quora, people would start requesting you answers and you can establish yourself as an industry leader!
    • Then all you have to do is link your resources and groups in your answers and you will get alot of visibility!
  • REFERAL GIVE AWAYS:
    • Add 10 friends to the group and get this course for free! 
    • Try to increase word of mouth!
  • USE GATED CONTENT:
    • This basically means : You promote about a free ebook or a guide or an article link on other social media platforms but the content is gated.
    • It means that people can only access it when they join your group!

  • HAVE LINK IN NAVIGATION
  • Have such links by itself can drive alot of traffic into your groups!
  • INCLUDE IT IN YOUR EMAIL SIGNATURE:
  • LINK IT ON YOUR YOUTUBE CHANNEL : GATED CONTENT
    • You can always use your YouTube channel to drive more traffic to your Facebook group!
  • USE PINTREST!
    • Create a infographic for your group : “Join us in XXX”
    • Add it to your popular board 
    • Place the link in PINTREST group boards that you use!
  • USE TWITTER:
  • Add a photo and message as such and pin it in your profile!

AUTHOR SECTION :

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Written by Sai Subramaniam

Sai has over 4 years experience in digital marketing and SEO working with over 20 companies to build their online presence. He created digital hope to share important news, updates and strategies related to digital marketing and SEO. Explore the SEO content writing course to get a good grasp on ON SITE SEO and Content writing

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