SEO vs Paid Search: How to Split the Budget by Buyer Type
SEO vs paid search compared on cost, time, decay, control and AI answers, with a rule for splitting budget by buyer type: B2B leads or consumer ecommerce.
Local SEO Tips: How to Rank in Google Maps Without Risking Your Business Profile
13 local SEO tips from Google’s own rules: Business Profile eligibility, categories, reviews within policy, location pages, citations and AI answers.
SEO Audit Checklist: What to Check First When Search and AI Visibility Drop
A 14-point SEO audit checklist in priority order: what to check first in Search Console, GA4, a crawler and server logs when search or AI visibility drops.
WordPress for Marketers: Strengths, Trade-offs, and When to Choose Something Else
Why your business needs its own website, where WordPress is strong, what it costs in plugin risk and upkeep, and how it compares with Webflow, Shopify and Wix.
Is WordPress Secure? Where the Risk Actually Lives, and Which Security Plugins Help
91% of new WordPress vulnerabilities in 2025 were in plugins, 46% unpatched at disclosure. Five controls, what security plugins cover, and hacked-site steps.
Copywriting Guide: The Frameworks and the Persuasion Research That Holds Up
Copywriting frameworks (AIDA, PAS, BAB, 4 Ps), which persuasion findings replicated and by how much, ICP research, and writing and testing ads, pages and email.
Think Like a Monk: 12 Lessons From Jay Shetty’s Book, and Which Ones Hold Up
Twelve lessons from Jay Shetty’s Think Like a Monk, each checked against the research, with one thing to try this week and an honest verdict.
How to Love Yourself More: Start by Turning Down the Attack
Affirmations can backfire. How to love yourself more by turning down the self-attack first, with five small steps you can start tonight.
Self-Awareness: What It Is, Why It’s Harder Than It Looks, and How to Build It
What self-awareness is, its kinds, why looking inward is harder than it feels, what it can cost, and five small steps to build it, including one person.
How to Forgive and Let Go: Five Steps, and What Forgiveness Does Not Ask of You
Forgiveness is not forgetting, excusing or making up. What it does ask, five steps to start tonight, and when forgiving is not the right next step.